VOOM was founded by Joy Han and her husband, James Kim. Together they re-launched the line in the Summer of 2005. The collection has been gaining a lot of media attention and has already been featured in Lucky, Glamour, Marie Claire, Cosmopolitan, WWD, Luire, Kawaii, ViVi, Ceci, & Apparel News. In August 2005, VOOM had the prestigious honor of opening up the WWD Visions fashion show in Las Vegas showcasing 5 key looks for Spring/Summer 2006.


2007 LA Fashion Week Recap from Bebe, Voom, and Dina Bar-El - 03/23/07

As the sole designer of Voom Dresses, she is the heart and soul of the company, the original "VOOM Girl". Joy is a brilliant and innovative designer creating a new genre of style "Twisted Vintage" and is already being called "Ms. Galliano" by people in the fashion industry.

 
Heidi Montag wearing a Voom Silver Dress

At the age of 7, she began making near perfect replicas of the gowns in her mother's couture, bridal salon. Joy's mother, who was a judge on the panel for the Miss Korea Pageants throughout the 80's and 90's, saw the talent in Joy and later sent her abroad to study fashion design. Joy attended AIU with a full scholarship and in 1998 received her bachelor's degree in fashion design.

Since graduating, she has designed for many renowned L.A. labels and in 2003, created her own line "VOOM by Joy Han", a vintage inspired edgy yet feminine sportswear line for the fashion forward woman. Since re-launching VOOM, Joy has dressed the likes of many celebrities in the music and entertainment industry including: Paris Hilton, Nicky Hilton, Eve, Shannon Elizabeth, Ghuliana Di Pandi, Avril Lavigne, Jennifer Love Hewitt and added 2 more lines, VOOM Premium Denim, & Vintage VOOM. Joy states, "...as a designer I feel the responsibility to create styles that'll make a woman feel young, beautiful, and confident without being a trend that you can wear for only one season. I want to create new classics that look trendy without being the "IT" trend, so they can wear it anytime, any season, year after year."

Voom’s adorable denim elephant dress was recently spotted on Desperate Housewives’ Eva Longoria while grocery shopping in Los Angeles. Regardless of the occasion, Eva Longoria is always starting a stampede.

Want to know who else makes our engine go Voom in Voom Clothing, Lauren Conrad, star of The Hills.She also recently flaunted this fashionable dress in an episode of the show. E! News has commented on LC’s impeccable taste on various occasions. We agree.

This Elephant Voom dress is now available at ShopBarbara.com.. Reasonably priced and great with flats or heels, Voom dresses leave such an impression, you'll never be forgotten.

             
Eva Longoria wearing Voom Clothing          Voom Elephant Denim Dress