VOOM was founded by Joy Han and her husband, James Kim. Together they re-launched the line in the Summer of 2005. The collection has been gaining a lot of media attention and has already been featured in Lucky, Glamour, Marie Claire, Cosmopolitan, WWD, Luire, Kawaii, ViVi, Ceci, & Apparel News. In August 2005, VOOM had the prestigious honor of opening up the WWD Visions fashion show in Las Vegas showcasing 5 key looks for Spring/Summer 2006.