VOOM was founded by Joy Han and her husband, James Kim. Together they re-launched the line in the Summer of 2005. The collection has been gaining a lot of media attention and has already been featured in Lucky, Glamour, Marie Claire, Cosmopolitan, WWD, Luire, Kawaii, ViVi, Ceci, & Apparel News. In August 2005, VOOM had the prestigious honor of opening up the WWD Visions fashion show in Las Vegas showcasing 5 key looks for Spring/Summer 2006.


2007 LA Fashion Week Recap from Bebe, Voom, and Dina Bar-El - 03/23/07

As the sole designer of Voom Dresses, she is the heart and soul of the company, the original "VOOM Girl". Joy is a brilliant and innovative designer creating a new genre of style "Twisted Vintage" and is already being called "Ms. Galliano" by people in the fashion industry.

 
Heidi Montag wearing a Voom Silver Dress

At the age of 7, she began making near perfect replicas of the gowns in her mother's couture, bridal salon. Joy's mother, who was a judge on the panel for the Miss Korea Pageants throughout the 80's and 90's, saw the talent in Joy and later sent her abroad to study fashion design. Joy attended AIU with a full scholarship and in 1998 received her bachelor's degree in fashion design.

Since graduating, she has designed for many renowned L.A. labels and in 2003, created her own line "VOOM by Joy Han", a vintage inspired edgy yet feminine sportswear line for the fashion forward woman. Since re-launching VOOM, Joy has dressed the likes of many celebrities in the music and entertainment industry including: Paris Hilton, Nicky Hilton, Eve, Shannon Elizabeth, Ghuliana Di Pandi, Avril Lavigne, Jennifer Love Hewitt and added 2 more lines, VOOM Premium Denim, & Vintage VOOM. Joy states, "...as a designer I feel the responsibility to create styles that'll make a woman feel young, beautiful, and confident without being a trend that you can wear for only one season. I want to create new classics that look trendy without being the "IT" trend, so they can wear it anytime, any season, year after year."